Africa’s downstream petroleum market is undergoing significant evolution. Pricing volatility, tighter liquidity, and rising operating costs are reshaping how fuel is financed and distributed. As a result, digital platforms are playing a more active role in connecting supply, credit, and logistics.
TradeGrid operates within this transition. The company positions itself as a digital trading platform that links African energy markets with one another and with external supply sources. It focuses on petroleum marketers, retailers, and high-volume traders, offering technology-enabled trade solutions across fuel supply, financing, and infrastructure.
Operations, Market Activity, and Credit Access
In 2025, TradeGrid facilitated the delivery of approximately 130 million litres of petroleum products across Nigeria and Kenya, where it operates.
The platform has also provided structured credit support to more than 120 retail marketers, helping them manage short-term liquidity pressures and maintain product availability.
To address working capital constraints, TradeGrid offers TradersCard, a product credit solution designed to support uninterrupted station operations. Stations undergo a verification process that covers ownership documentation, licensing, and sales capacity. Once approved, they can access between 33,000 and 45,000 litres of petroleum products under a 3–5 day repayment window.
For smaller outlets, the platform allows shared truck allocations among nearby operators. This structure helps stations avoid stockouts during temporary cash flow gaps, ensuring continuity of supply.
Renewable Energy and Cost Optimisation
Energy costs continue to be a significant challenge for retail stations. In response, TradeGrid introduced TradeGrid Plus, a subscription-based solar solution tailored to fuel retailers.
According to the company, stations operating between six and ten pumps can reduce annual power costs by over ₦6 million after switching from diesel to solar.
The pricing structure is fixed. A 5KVA system costs ₦205,000 per month, while a 10KVA system costs ₦410,000 per month. After 60 months, ownership transfers fully to the station.
TradeGrid has also extended solar solutions to households and businesses under TradeGrid Plus Homes. These systems are sold on a direct-purchase basis, with prices starting from ₦3 million.
Loyalty Programmes, Imports and Leadership
TradeGrid operates a volume-based loyalty programme known as TradeGrid Boost. Customers who place an initial order of 45,000 litres qualify for rebates. The platform credits these rebates to a TradeGrid wallet, which users can apply to future purchases.
The system reviews purchase volumes every 30 days and adjusts rewards based on volume tiers. This structure supports repeat transactions while incentivising higher volumes.
For larger downstream players, TradeGrid introduced Terminal One, a digital solution for bulk petroleum imports. The platform manages sourcing, shipping, storage, and agency services, offering an integrated procurement channel from origin to discharge.
According to the company, this model reduces traditional supply chain inefficiencies, improves coordination, and supports price stability during volatile market conditions.
TradeGrid’s management team reports over 40 years of combined experience in SME service station support and downstream operations. The company is led by Paul Adeyoyin, Co-Founder and Chief Executive Officer, a former McKinsey consultant with project experience across Africa, Europe, and the Middle East.
Its leadership and advisory teams include professionals with backgrounds in downstream oil and gas, finance, legal compliance, and enterprise risk management across multiple African markets.
As digital adoption increases across Africa’s energy sector, platforms such as TradeGrid continue to expand their role in fuel trading, financing, logistics coordination, and renewable energy deployment.